Apple should cut production delays to weeks instead of months
The Nikkei Asian Review has obtained exclusive news that Apple has decided on the timing of the launch of the new iPhone 12 smartphones, which will be released later than usual due to the coronavirus pandemic and all kinds of delays.
Production is due to start in mid-September, so Apple should cut production delays to weeks instead of months. The assembly of smartphones will start on a limited scale, while mass production is expected to start in late September or early October.
It is worth noting that in recent years, Apple began mass production of new iPhone smartphones back in August, and released them already in September. However, sources familiar with the situation claim that Apple has managed to significantly improve the situation compared to the sad predictions that were made a couple of months ago. Some people predicted that the launch of the iPhone 12 could be postponed altogether until 2021.
However, due to the delay, Apple is unlikely to meet the established production plan for the year. Earlier this year, the California tech giant originally ordered components for about 100 million new iPhones, but then lowered the bar to 80 million after the pandemic began. Sources now say that the actual number of iPhone 12 smartphones produced this year could be from 73 to 74 million units.
At the same time, Apple has also significantly increased production orders for the upcoming iPads to meet the needs of users moving to remote work and distance learning.
The iPhone 12 will begin production with the iPhone 12 Max, which features a 6.1-inch screen and dual rear cameras. This model accounts for about 40% of initial orders.
Pricing for various iPhone 12 models was released today and will be very expensive in China.
Source: Nikkei Asian Review
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